JadeBlue, a premium menswear and lifestyle brand, announced its association with Jasprit Bumrah as brand ambassador.
Both JadeBlue and Jasprit Bumrah hail from Ahmedabad. Both carry the initials “JB.” And both have grown from the city’s soil into national and global icons.
To mark the occasion, JadeBlue is also unveiling an exclusive tribute collection “JB x JB” inspired by Bumrah’s effortless style and the brand’s timeless tailoring. Designed to capture the spirit of discipline and individuality, the line celebrates the coming together of two Ahmedabad-born success stories now setting benchmarks nationally and globally.
Through this association, JadeBlue not only announces Jasprit Bumrah as their brand ambassador but also launches a special merchandise collection in Formal, Ethnicwear & Bespoke range, a line that blends versatility, craftsmanship, and modern elegance.
Jasprit Bumrah, exclusively managed by RISE Worldwide, said, “Blue has always been close to me. First with India, then with Mumbai. I am delighted to represent JadeBlue; associating with the legacy brand is about connection for me.. same city, same values, same initials. Personally speaking, fashion isn’t about pretending, it’s about being real. That’s what JadeBlue stands for, and that’s why this feels personal.”
Jitendra Chauhan, Chairman & Managing Director, said, “For us, Jasprit isn’t only a cricketer, he’s someone who represents consistency, hard work, and individuality. That’s the same spirit JadeBlue was built on.”
Bipin Chauhan, Managing Director, said, “JB x JB is more than a partnership; it’s a coming together of two journeys that began in Ahmedabad and are now inspiring people everywhere.”
