Independent agencies Jack in the Box Worldwide and Tidal7 announced their merger, coming together under a new name – J7 to deliver integrated, insight-driven, and creatively designed solutions.
This unification brings creativity, insights, data, and innovation under one integrated agency. Jack in the Box Worldwide’s strengths in creative storytelling, social media, consumer research, and design, and Tidal7 brings expertise in branding, multi-channel creative services, digital analytics and data intelligence.
J7 will also focus on AI-led innovation, new media solutions, and tech-integrated marketing tools, paving the way for scalable brand building. Plans are underway to widen the agency’s service offerings, build tailored industry-specific solutions, and energise growth within India and internationally.
Working closely with the founders will be the leadership team consisting of Farhatnaz Ansari, Managing Partner, Sivaram Subramaniam, Executive Creative Director, and Vikram Srivastava, Director Data and Strategy.
There will be no disruption to existing teams or client relationships. Both Jack in the Box Worldwide and Tidal7 will continue to serve their current partners under the shared vision of J7.
Roopak Saluja, Founder and Chairman, Jack in the Box Worldwide, said, “This is a major inflection point in Jack in the Box Worldwide’s trajectory. Over the past decade and a half, we’ve built a culture of creativity that has set industry benchmarks time and time again. By joining forces with Tidal7, we are enhancing that culture with world-class data intelligence and strategic depth. J7 is not just a new name — it’s a manifestation of our shared commitment to building an agency that is future-ready, agile, and deeply invested in solving our clients’ most complex challenges. Our vision is to set new benchmarks for the industry, both in creativity and in measurable business impact.”
Venkat Mallik, Founder and CEO, Tidal7, said, “At Tidal7, we’ve always believed that the most powerful marketing solutions emerge when brand thinking, creativity and data intelligence work hand-in-hand. With the creation of J7, that belief takes on a new dimension. We’re combining Jack in the Box Worldwide’s unmatched creative prowess with Tidal7’s best-in-class data and insight-led process for brand solutions. J7 will deliver more than campaigns — it will create growth ecosystems for clients, empower teams with advanced tools, and lead the way in an AI-driven future.”
