ITC’s Aashirvaad Masalas has announced Tollywood actor Nani as its brand ambassador for Andhra Pradesh and Telangana. With this collaboration, the brand aims to deepen its connection with consumers in the region while reinforcing its stronghold in the Masalas category.
To mark this partnership, the brand has launched a new television commercial (TVC) as part of its regional campaign, “Dammu Meede, Star Meere”, which translates to ‘You have the dum, you are the star’. This campaign celebrates the homemakers who skilfully create Dumdaar meals with love and expertise every day.
The TVC will be aired on leading regional television channels alongside digital platforms including YouTube, Facebook, and Instagram.
Piyush Mishra, Business Head, Spices, ITC, said, “We are thrilled to have Nani as the brand face of Aashirvaad Masalas. His cultural affinity and genuine connection with Telugu audiences make him the ideal choice to represent our brand. With our new and improved Aashirvaad Masalas, we have recrafted our blends to deliver richer colour and stronger taste, ensuring every dish is packed with bold flavours and strong dum. Through this campaign, we aim to strengthen our bond with Telugu homemakers, who take immense pride in creating delicious meals for their families and are, in every sense, the true stars of their kitchens. The slogan ‘Dammu Meede, Star Meere’ beautifully captures the confidence and joy that Aashirvaad Masalas bring to every home.”
Nani said, “I am delighted to be the face of Aashirvaad Masalas, a brand that has a trusted name in the region for its commitment to quality and taste. This campaign is special because it not only showcases the vibrant flavours of our regional cuisine but also celebrates the love and dedication of Telugu homemakers. I look forward to this collaboration.”
