Odisha FC announced iServeU as the Official Technology Partner for the 11th edition of the Indian Super League (ISL 2024-25).
As part of this partnership, the iServeU logo will feature prominently on the left sleeve of Odisha FC’s official matchday kits and training gear throughout the ISL 2024-25 season.
The collaboration will also see iServeU expand its visibility through Odisha FC’s digital platforms and in-stadia branding. Fans can look forward to seeing the brand integrated into the club’s social media campaigns and during live ISL home matches, broadcast across multiple platforms.
Raj Athwal, CEO of Odisha FC, commented, “We are privileged to welcome iServeU Technology Pvt. Ltd. as our Official Technology Partner for the ISL 2024-25 season. Their commitment to innovation and sustainability aligns perfectly with our club’s values. Our juggernauts have made impressive strides over the past two seasons, securing their first playoff berth, lifting their first silverware, and achieving a record-breaking finish. With a remarkable unbeaten run at home, Odisha FC has made the home state proud. This partnership will undoubtedly boost our efforts towards players and the coming generation, bringing joy to our passionate fanbase. We share a common drive for success, making this partnership a powerful one. We look forward to an exciting season ahead.”
Founded in 2016, iServeU provide banking infrastructure, helping financial enterprises provide embedded banking services. Operating in five countries, iServeU supports over 20 banks and 250 enterprises, streamlining transactions such as withdrawals, deposits, transfers, and lending through digital platforms, branches, and agent networks.
