iProspect India, a digital-first media agency under Dentsu India, has been awarded the digital media mandate for Ardex Endura, a prominent brand in the construction chemicals sector.
The agency secured the account after a competitive multi-agency pitch and will operate from its offices in Mumbai and Bengaluru.
Under this mandate, iProspect will lead Ardex Endura’s digital transformation. This initiative will encompass social media and content development, SEO execution, and a website overhaul.
The agency aims to enhance brand awareness, foster trust, and establish thought leadership while improving community engagement. iProspect will implement advanced strategies to increase search visibility and ensure an exceptional user experience on the redesigned website.
This collaboration highlights iProspect’s dedication to driving brand growth through a combination of creativity and data-driven insights. By utilizing its strengths in media, technology, data, and content, iProspect plans to create bold, personalized digital experiences aimed at transforming ARDEX ENDURA’s digital presence and positioning it to lead the market by 2030.
Vinod Thadani, CEO of iProspect India, said, “We are incredibly excited to embark on this new chapter with ARDEX ENDURA. This partnership is a true reflection of our unwavering commitment to driving impactful growth through sharp, data-backed digital strategies. The iProspect team has consistently demonstrated its expertise in the digital space, and we are eager to amplify ARDEX ENDURA’s leadership in the industry, pushing the boundaries of innovation and success with strategy-driven nudges across platforms.”
Anita Kotwani, CEO of Media, South Asia, dentsu, added, “Welcoming ARDEX ENDURA to our clientele marks a significant strategic win for us. We are excited to have them onboard. Our mission is to elevate their digital presence and support their ambitious growth goals with innovative solutions. iProspect’s deep expertise in driving sustainable growth ensures long-term digital success for the brand. We are confident that our approach will be crucial in ARDEX ENDURA’s journey to becoming the most trusted brand in its sector, paving the way for enduring growth and fostering meaningful engagement.”
Gopinath Krishnan, Managing Director of ARDEX ENDURA, said, “I’m thrilled to have iProspect onboard as our digital agency partner to drive our digital transformation journey forward. This collaboration marks a significant step in our mission to strengthen our digital presence and connect with our customers in more meaningful ways.”
