White Rivers Media (WRM), the independent digital agency, has been appointed by SMFG India Credit, a non-banking financial company (NBFC) and a subsidiary of Sumitomo Mitsui Financial Group (SMFG), to spearhead the company’s digital transformation journey.
Under this mandate, WRM will design and execute a comprehensive digital strategy aimed at strengthening SMFG India Credit’s online presence and enhancing customer engagement across the country, with a focus on empowering underserved segments.
As part of the collaboration, WRM will work on expanding SMFG India Credit’s digital footprint by participating in cultural conversations, driving engagement-led narratives, and delivering content intended to connect with diverse audience segments across the country.
Shrenik Gandhi, Co-founder and Chief Executive Officer, White Rivers Media, said, “WRM’s deep understanding of trends and audience behaviour will ensure that SMFG India Credit’s voice is amplified effectively, connecting with customers in a meaningful way.”
