Ahead of the upcoming season of the Indian Premier League (IPL 2026), VIDA, the mobility brand from Hero MotoCorp, announced its association with Kolkata Knight Riders (KKR) as the Title Partner in a three-season partnership.
As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season, celebrating performances that exemplify energy, agility, and leadership – both on and off the field.
Venky Mysore, CEO of Kolkata Knight Riders, said, “We are delighted to welcome VIDA as the front-of-jersey title partner of the Kolkata Knight Riders. This multi-year partnership brings together two brands united by a shared commitment to innovation and excellence. At KKR, we always seek collaborators who are shaping the future, and VIDA’s vision in the electric mobility space aligns perfectly with our forward-looking philosophy.We look forward to a long and successful association that energizes both our brands and inspires fans around the world. Korbo, Lorbo, Jeetbo!”
Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said, “This association with Kolkata Knight Riders reflects the shared spirit of confidence, resilience, and aspiration that defines a new India. KKR has consistently inspired fans through its fearless approach and strong sense of purpose—values that resonate deeply with VIDA. Together, we look forward to engaging with a generation that is confident in its choices and ready to drive meaningful change to embrace a more progressive and sustainable future.”
