KEI Industries, a manufacturer of wires and cables, announced its strategic association with Lucknow Super Giants (LSG) as Principal Partner for the 19th edition of the Indian Premier League (IPL 2026).
As the exclusive Principal Partner, players and official members of Team Lucknow Super Giants will sport the KEI logo on the front of their official match jerseys on the right chest, ensuring prominent on-field brand visibility throughout the tournament.
The KEI logo will also be prominently visible during the franchise’s on-ground matches and related activities.
Under the terms of the partnership, KEI Industries will have the rights to use team and player imagery as well as the franchise logo for marketing and promotional initiatives. The association will be further amplified through integrated communication campaigns across print, outdoor, television, digital, and social media platforms during the tournament period.
Vinay Chopra, CEO, RPSG Sports, representing Lucknow Super Giants, said, “We are pleased to partner with a well-established and robust company like KEI Wires & Cables. KEI is recognised for its sustainability-driven initiatives, and this partnership aligns perfectly with our vision. This association provides KEI, the No. 1 exporter and leading Wires & Cables brand with access to the massive and engaged LSG fan base, and we are confident of delivering significant value to KEI Wires & Cables.”
Anil Gupta, Chairman-cum-Managing Director, KEI Industries, said, “We are delighted to announce our partnership with Lucknow Super Giants, one of the most dynamic and rapidly growing franchises in the IPL. KEI is among the leading wires and cables companies globally, with a presence in over 60 countries, and we see strong synergy between the two brands. The presence of internationally acclaimed players and their consistently strong performances resonate with the core values of the KEI brand. India is a cricket-loving nation, and through this partnership, we aim to further strengthen brand visibility and build meaningful connections with our audiences across markets.”
Manoj Kakkar, Executive Director (Sales & Marketing), KEI Industries, said, “KEI has been actively involved in promoting regional sports with a key focus on Cricket, and our association with the IPL dates to more than a decade now. This partnership with Lucknow Super Giants will enable the KEI brand to connect instantly with millions of viewers across India and overseas. The brand has also planned a series of fan engagement activities and meet-and-greet sessions for key channel partners with players during the tournament across multiple cities.”
Akshit Diviaj Gupta, Executive Director, KEI Industries, said, “I am delighted to announce our partnership with Lucknow Super Giants. We are committed to encouraging and elevating the realm of sport in India. The strong fan following of LSG will help enhance KEI’s brand recognition across the nation. This engagement will further strengthen our relationships with customers, and we look forward to exploring additional opportunities to expand our business.”
