Ashok Leyland, the Indian flagship of the Hinduja Group and a commercial vehicle manufacturer, announced a strategic partnership with the Chennai Super Kings (CSK) as their Official Sponsor for the upcoming edition of the Indian Premier League (IPL 2026).
As part of this association, the Ashok Leyland logo will feature prominently on the front right chest of CSK’s iconic yellow jersey.
This partnership continues the longstanding association between CSK and the Hinduja Group, building on the successful collaboration with Gulf Oil, another Group company, for over 15 years.
Ashok Leyland unveiled a specially designed CSK Fan Bus, created exclusively for the passionate CSK Whistle Podu fan base.
Dheeraj Hinduja, Chairman, Ashok Leyland, said, “We are delighted to join hands with the Chennai Super Kings, a team that embodies excellence, consistency, and a winning spirit. Through this partnership, we celebrate our shared values of resilience and high performance. We are proud to support a team that has brought immense pride to our home city.”
KS Viswanathan, Managing Director, Chennai Super Kings, said, “We are excited to welcome Ashok Leyland to the Chennai Super Kings family as our Official Sponsor. Ashok Leyland is an iconic brand with deep roots in Chennai and a legacy of excellence that mirrors CSK’s own journey. This partnership brings together two institutions built on performance, resilience, and a strong community connect.”
Shenu Agarwal, MD & CEO, Ashok Leyland, said, “Our brand strategy has always focused on building strong emotional connections with our audience. This partnership is not just about a logo on a jersey—it is about being part of the journey of champions and engaging with millions of fans who value quality and reliability.”
