Usha International, a consumer durables brand, has renewed its partnership with the Mumbai Indians for the upcoming edition of the Indian Premier League (IPL 2025), marking its 12th consecutive year of collaboration.
As part of the partnership, the ‘Usha’ logo will be prominently featured on the caps and helmets of all Mumbai Indians players, ensuring high visibility throughout the tournament.
Additionally, the ‘Usha Play’ branding will be displayed on perimeter boards and digital screens during matches, further strengthening engagement with cricket fans.
Komal Mehra, Head – Sports Initiatives & Associations, Usha International, said, “Our partnership with Mumbai Indians has only strengthened over time having been built on shared values of excellence, endurance, and a passion for sport. Cricket is more than just a game in India, and globally as well – it’s an emotion that unites millions, and we aim to leverage this emotion to inspire people to embrace an active lifestyle. We look forward to some thrilling cricket and deeper engagement with fans.”
A Mumbai Indians spokesperson added, “Usha International has been an integral part of our journey for over a decade, and we are delighted to continue this partnership. Their commitment to Mumbai Indians and to build a strong narrative over the years on sports, fitness, and well-being resonates deeply with our team’s philosophy. As we gear up for another action-packed season, we look forward to strengthening this partnership and creating cherished moments and memories for our fans.”
