TownBus, the snacking arm of Bengaluru-based FMCG giant GRB Dairy Foods, announced its partnership with Royal Challengers Bengaluru (RCB) as the Official Snacking Partner for the 18th season of the Indian Premier League (IPL 2025).
The partnership will include a range of co-branded activities, exclusive fan engagement events, and in-stadium promotions.
Arun Kumar S, Head of Marketing, GRB Dairy Foods, said, “We are thrilled to join hands with RCB for this T20 season. Cricket and snacking go hand in hand, and we believe our range of nostalgic and authentic South Indian snacks will enhance the match-viewing experience for cricket fans. This partnership is a testament to our commitment to bringing people together over shared moments of joy and taste.”
Rajesh V Menon, COO, Royal Challengers Bengaluru, said, “We are excited to partner with TownBus, as their commitment to quality and authenticity aligns seamlessly with our values. We look forward to a successful collaboration ahead.”
