Luminous Power Technologies has renewed its partnership with Rajasthan Royals (RR) as the Title Partner for the 18th edition of the Indian Premier League (IPL 2025).
As par of the association, the Luminous logo will be displayed on the front of the Rajasthan Royals’ official jersey and training kits.
Continuing their tradition of #PinkPromise match from last year, for every six-hit in one of the matches, Luminous along with RR will be powering six homes in the Sambhar region. The aim is to instil a positive impact on both the environment and the communities.
The special all-pink jersey includes a visual representation of a solar panel highlighting the Royal Rajasthan Foundation’s efforts to provide clean energy to rural women.
Further, Luminous also unveiled a comprehensive 360-degree marketing campaign to accelerate rooftop solar adoption across India and establish itself as “India’s Solar Expert,” addressing consumer trust deficits and the perception of high cost and complexity.
Educating consumers on solar benefits, the campaign showcases Luminous’ cutting-edge solutions through digital outreach, on-ground activations, and media engagement.
Preeti Bajaj, CEO & MD, Luminous Power Technologies, said, “India’s solar energy sector is undergoing a significant transformation, and at Luminous, we are dedicated to playing a crucial role in accelerating this change. We believe that the future is solar, and we are committed to driving this transition through innovative products and meaningful partnerships. Our collaboration with Rajasthan Royals enables us to connect with millions of cricket fans and inspire a movement toward clean energy adoption. Through this association, we are leveraging the influence of sports to promote solar energy, encourage its adoption, and introduce innovative products that enhance energy efficiency.”
Neelima Burra, Chief Strategy Transformation & Marketing Officer, Luminous Power Technologies, said, “Cricket is more than just a sport in India—it’s a passion that unites millions. Partnering with the Rajasthan Royals provides us with a significant platform to showcase our solar innovations and promote the message of sustainability. Luminous is at the forefront of solar energy adoption through educational brand initiatives and skilling programs. We have built a comprehensive marketing strategy that combines OTT and television advertising, offline activations, social media, and nationwide partner engagement to boost user interaction, raise awareness, and reinforce brand loyalty in the solar energy sector. India’s T-20 Premier League’s reach ensures that our clean energy vision receives the attention it deserves, inspiring fans to make smart sustainable choices for a brighter future.”
Amit Shukla, Senior Vice President, Energy Solutions Business, Luminous Power Technologies, said, “As India’s leading energy solutions and rooftop solar brand, the launch of our new product range ensures consumers can choose from a wide range of products that seamlessly blend cutting-edge technology with sleek design. We believe in empowering consumers with choice, enabling them to actively participate in India’s sustainable energy future.”
Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “Cricket has the power to drive meaningful change far beyond the boundaries of the game. Our partnership with Luminous is not just about sponsorship—it’s about harnessing innovation and sustainability to inspire millions. Together, we are not only promoting clean energy solutions but also setting a new benchmark for how sports can lead the charge toward a more sustainable future. From impacting thousands of lives through solarification to enabling empowered women as solar ambassadors in their communities, we aim to drive greater awareness and adoption of clean energy solutions that create lasting impact.”
