Haier Appliances India, the global major appliances brand has partnered with Gujarat Titans as the Official Electronics Partner for the ongoing season of the Indian Premier League (IPL 2025).
NS Satish, President at Haier Appliances India, said, “At Haier India, we are constantly seeking powerful platforms that enable us to connect with consumers in more meaningful and culturally relevant ways. Cricket — and especially the Indian T20 League — presents a unique opportunity to engage deeply with millions of passionate fans across the country. Our partnership with Gujarat Titans, a young team that mirrors our challenger mindset, bold outlook, and growth ambition, is a natural fit. Both brands share a deep commitment to performance, innovation, and connecting with new-age audiences. As we step into the Indian T20 League 2025 season as the Digital Streaming Sponsor on JioHotstar, we’re confident this new collaboration will not only amplify our brand presence but also help us build stronger bonds with next-gen Indian consumers. We wish the Gujarat Titans all the very best for a thrilling season ahead.”
The partnership is aligned with Haier’s Sport-o-Tainment marketing strategy, Haier is focusing on sports marketing in India through its Sport-O-Tainment strategy designed to deliver engaging and immersive experiences that resonate with young and sports-savvy audiences.
This association reinforces Haier’s innovative Sport-o-Tainment strategy, placing the brand at the center of one of India’s most dynamic and celebrated sporting events. The partnership enables Haier to enhance brand visibility, foster authentic engagement, and connect more deeply with digitally savvy consumers across the country.
Over the years, Haier India has actively reinforced its commitment to sport-o-tainment by partnering with some of the world’s most prestigious sporting platforms, including the ICC Men’s Cricket World Cup, the Champions Trophy, the Indian Premier League, and Roland-Garros (French Open).
