Finkeda, a digital banking and fintech solutions company and also known as Ikeda announced its association with Gujarat Titans as Official Digital Payments Partner for the ongoing season of the Indian Premier League (IPL 2025).
Gujarat Titans have partnered with Finkeda to enhance fan engagement. This association is likely to help Finkeda penetrate previously untapped markets and drive greater levels of engagement with its target audience.
As an official partner, Finkeda will bolster efforts to bring financial innovation and convenience to tier 2, tier 3 and tier 4 cities.
Colonel Arvinder Singh, COO of Gujarat Titans, said, “This association with Finkeda aligns with our larger goal of broadening avenues for seamless user experience. With their expertise in fintech and digital financial solutions, GT fans are up for some exciting new opportunities to know finances better. We are hopeful that this will add up to an enriching overall experience combined with the excitement of play.”
Manish Kumar Goyal, Chairman and Managing Director at Finkeda, said, “Gujarat Titans have shown the country and the world that it is possible to be a disruptor despite being new and competing with established players. It is a proud moment for all of us at Finkeda to be a sponsor of Gujarat Titans, a team that has created such a huge impact in such little time. We share their passion and motivation to win and believe that every individual and business, regardless of where they are located in India, deserve access to efficient and state-of-the-art fintech solutions.”
Gujarat Titans’ growing popularity in the league is expected to give an increased visibility to Finkeda, which will bring it closer to its goal of educating consumers in far reaches of the country regarding the benefits of cutting-edge fintech services.
