Endura Mass, the weight gain supplement brand from Cipla Health has partnered with Lucknow Super Giants as their Official Weight Gainer Nutrition partner for the ongoing season of the Indian Premier League (IPL 2025).
To celebrate the partnership, the brand has launched an ad film that captures the passion of cricket fans in India, highlighting the unwavering support of Lucknow Super Giants’ followers. The film also showcases Endura Mass’s range of tasty flavours, reinforcing its appeal as India’s trusted weight gain solution. Featuring cricket stars Rishabh Pant, David Miller, and Nicholas Pooran, the film is being aired across TV and digital platforms.
The association will be amplified through a 360-degree campaign, featuring packaging, digital, print, television, and OOH activations to promote the partnership.
Shivam Puri, MD & CEO, Cipla Health, said, “For over two decades, Endura Mass has been India’s most trusted weight gain solution. Rooted in science, our products are designed to support individuals on their journey toward a healthier lifestyle. Just as the team exemplifies performance on the field, Endura Mass is committed to empowering individuals with the right nutrition to achieve their goals. Through our association with the Lucknow Super Giants, we aim to inspire audience and reinforce the importance of the right solution for peak performance, mirroring the ethos of our brand.”
“We are delighted to join hands with Endura Mass as our Official Weight Gainer Nutrition partner. Clean nutrition and peak physical performance are crucial for success in the highly competitive world of IPL cricket. This belief also aligns with the mission of Endura Mass to support the nutritional needs of the consumers looking to gain weight the right way,” said, Vinay Chopra CEO of Lucknow Super Giants.
