Etihad Airways, the UAE’s national airline, has announced its extended partnership with Chennai Super Kings (CSK) by upgrading its logo to the ‘front-of-shirt’ position for the upcoming season of the Indian Premier League (IPL 2025).
Following their successful partnership as Associate Sponsor during the 2024 season, where Etihad Airways had its logo on the back of the team jersey, Etihad has taken its sponsorship to the next level, promoting its brand to the front and centre of the famed yellow CSK jersey. The 2025 CSK jersey featuring the Etihad logo will be on sale soon.
As part of the partnership, ground activations, including signing up to the Etihad Guest loyalty programme to win Guest Miles which can be redeemed for flights will be visible at upcoming matches in Chennai in IPL 2025.
Etihad will also be giving away the popular ‘whistles with wings’, shaped as miniature aircraft to further engage fans and celebrate in the spirit of CSK. Engaging content featuring the CSK players will also be broadcast across Etihad’s social media channels.
Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said, “Our sponsorship of the Chennai Super Kings has offered us an incredible opportunity to engage directly with the CSK fan base and cricket fans worldwide. We are proud to have built a meaningful partnership in our first year with fun activations, right through to branding an aircraft with the CSK colours and logo, and we’re excited about the season ahead. Moving our logo to the front-of-shirt deepens our support to the CSK club and their fans and our love for India, where we operate 181 flights per week across 11 gateways, including 21 flights per week to Chennai.”
KS Viswanathan, Chief Executive Officer, Chennai Super Kings, said, “We are excited to bring Etihad Airways to the front of the Chennai Super Kings jersey. Etihad Airways’ support has been invaluable in our journey, and we are excited to take our collaboration to new heights. Etihad’s global presence aligns perfectly with our ambition to cater to our fans worldwide. The recent Chennai Super Kings branded Etihad aircraft created a huge buzz among cricket fans worldwide. Together, we look forward to delivering more such exceptional moments for our loyal supporters.”
