Ludic, a footwear-first lifestyle brand renowned for its distinct and playful approach to fashion, has collaborated with Chennai Super Kings (CSK) as their official footwear partner for the IPL 2025 and IPL 2026.
As part of the collaboration, Ludic has unveiled an exclusive CSK-inspired footwear and fragrance capsule designed to delight the #Yellove army.
The CSK capsule is available on Ludic’s website, e-commerce platforms, and CSK’s digital store. Fans can also find the collection offline in select multi-brand stores, with exclusive Ludic kiosks set up at all CSK home games at Chepauk Stadium.
Ishit Jethwa, the Founder of Ludic, said, “It’s the first time that CSK has entered into an official footwear partnership, and we’re happy that it’s with Ludic. CSK is an iconic franchise, making this collaboration a major step forward in expanding the brand. Our larger vision is to become a household name for aspirational Indians, and this partnership gives us the necessary national visibility.”
He further added, “The capsule is a tribute to CSK through and through with the products featuring the franchise’s bold yellow. We hope the fans love it! Moreover, with multiple drops planned and series of engaging activities across online and offline mediums throughout the year, we’ve ensured there is plenty for the fandom to be excited about this season!”
