Insecticides India Limited (IIL), a manufacturer of agrochemicals and biological and household products, has renewed its collaboration with Bollywood superstar Ajay Devgn, their brand ambassador, following a positive market response to empower farmers nationwide through advanced technology.
With a sales and marketing team of around 500 and over 1,000 dedicated crop advisors, IIL plans to launch a large-scale campaign this year. The initiative aims to boost farmers’ productivity and promote the safe and responsible use of crop protection solutions.
Last year, Insecticides India launched a captivating anthem for its flagship brand, “Tractor Brand,” showcasing its range of products. The campaign aimed to inform and inspire farmers, blending music, dance, and information in regional languages to resonate with India’s diverse audience.
This year, the campaign is set to be even more exciting and aggressive, encouraging farmers to adopt the latest technologies for safe and sustainable practices.
Rajesh Aggarwal, Managing Director of Insecticides (India) Limited, stated, “We are excited to continue our collaboration with Mr. Ajay Devgn, whose broad appeal and commitment align our mission of empowering farmers. The extension of this partnership intends to augment IIL’s outreach efforts, particularly in educating farmers about our innovative solutions designed to improve agricultural productivity sustainably, and also making them aware about the responsible use of crop protection products. We believe that his influential presence, coupled with the credibility of IIL’s Tractor Brand range of products, will further penetrate existing markets and explore new avenues for growth while strengthening connections with farmers at the grassroots level across India.”
As IIL embarks on its next phase of growth, the company believes that its renewed partnership with Ajay Devgn will enhance brand value and strengthen connections with farmers of all sizes across the nation.
