InMobi, a global consumer technology company transforming how consumers discover and consume content, shop, and engage with brands, today announced the closing of a $100 million debt financing agreement from MARS Growth Capital, a joint venture between MUFG and Liquidity Group.
The funds will be used to propel InMobi’s artificial intelligence (AI) development and deployment efforts forward and fund potential AI-focused acquisitions.
The funds raised will be used to significantly deepen the company’s AI capabilities through both organic and inorganic means to deliver more immersive, personalized ways for brands to better engage with consumers beyond the standard ad unit.
“AI is the bedrock of both InMobi’s consumer and enterprise businesses, and we are using it to power the revolutionary lock screen experiences and InMobi Advertising’s platforms. We are reimagining how ads can be made truly native by driving superior engagement and outcomes for consumers, advertisers and publishers. We’re pleased to have the confidence and funding from MARS Growth Capital to further accelerate our growth trajectory,” said, Naveen Tewari, CEO of InMobi.
“Liquidity, through its JV with MUFG, MARS Growth, is committed to growing the Asian tech ecosystem. As one of our largest transactions to date, this financing will help fuel InMobi’s next phase of AI-led growth,” said Ron Daniel, Co-Founder and CEO, Liquidity Group and CEO, MARS Growth.
“AI is redefining the way businesses operate and create value, and InMobi is well-positioned to leverage its capabilities across multiple spaces in consumer and advertising technology. A business of InMobi’s scale requires an agile tech-driven growth partner. We’re thrilled to work with InMobi to power their next wave of innovation in AI and consumer internet verticals,” said Navas Ebin, Head of APAC, Managing Director at Liquidity and MARS Growth Capital.
Headquartered in Singapore, InMobi has a large presence in San Francisco and operations around the globe.
MARS Growth Capital, a joint venture between Mitsubishi UFJ Financial Group (MUFG) and Liquidity Group, provides advanced financing solutions to fintech, SaaS, and e-commerce businesses in Southeast Asia, the Pacific, and Europe. Utilizing Liquidity Group’s AI and machine learning, MARS offers credit and equity financing ranging from $3 million to $100 million for mid-market, late-stage, and pre-IPO technology companies.
Liquidity Group is the leading AI-driven financial asset management firm in the world. With multi-billions across funds focused on North America, Asia-Pacific, Europe, and the Middle East, Liquidity Group operates globally with offices in, Abu Dhabi, New York, London, Tel Aviv and Singapore.
Liquidity Group is backed by leading global financial institutions including Japan’s largest bank, MUFG, Spark Capital, Apollo Asset Management and others.
