Infibeam Avenues, a listed fintech company, announced a collaboration between its utility payment platform, BillAvenue, and BHIM, India’s state-owned mobile payment app. This partnership marks a significant milestone as BillAvenue will now power prepaid mobile recharges for the millions of BHIM App users.
For the first time, BHIM App users will be able to make prepaid mobile recharges on the BHIM App platform. Until now, BHIM App had mobile bill payment options for post-paid mobile bills.
In addition to enabling prepaid mobile recharges, BillAvenue will undertake deep integration of BHIM (Bharat Interface for Money) as a payment option within Infibeam Avenues Ltd’s flagship payment brandCCAvenue Payment Gateway. This integration ensures that BHIM will be prominently featured as a distinct payment method for the extensive network of merchants using the CCAvenue Payment Gateway. As a result, both BHIM users and CCAvenue merchants will benefit from the convenience of direct payments via BHIM at the CCAvenue checkout.
Vivek Patel, Chief Business Officer of BillAvenue, said, “Collaborating with BHIM reaffirms the excellence of our Bill Payments and Prepaid Mobile Recharge services. This partnership is a major achievement for us, poised to significantly boost our transaction volumes while providing access to millions of BHIM users. Such alliances are instrumental in propelling us to new heights and maintaining our growth trajectory.”
Rahul Handa, Chief Business Officer of BHIM (NBSL), expressed his enthusiasm, emphasizing BHIM’s role in driving cashless transactions in India. With prepaid mobile recharges, we want to make it easier for users to handle their payments in one trusted place, reinforcing BHIM’s role in everyday financial activities.
Bill Avenue is the only perpetual BOU and COU license holder provided by RBI. On the basis of this license, Bill Avenue onboards billers and Agent Institutions on the Bharat Bill Payments System (BBPS) platform.
BillAvenue is also an NPCI empanelled Technology Service Provider (TSP) Partner for both the Biller Operating Unit (BOU) and Customer Operating Unit (COU). This means that BillAvenue can now help banks, Small Finance Banks (SFBs) and other certified non-bank fintech players become a part of the BBPS ecosystem by providing their technology stack to these entities for quicker go-live. BillAvenue can offer these entities on-prem deployed solutions under a CapEx model as well as cloud-based solutions on an OpEx model.
