indē wild, a luxury Ayurvedic beauty brand has raised $5 million in a fresh funding round led by Unilever Ventures, with significant reinvestment from existing partners SoGal Ventures and True.
The newly secured capital will be strategically deployed to accelerate its international expansion, focusing on its existing partnership with Sephora in the UK and its forthcoming launch in Sephora US.
To date, the startup has raised a total of $8 million across two funding rounds.
Diipa Büller-Khosla, Founder, indē wild, said, “Today’s generation seeks brands that reflect their identity and the most impactful brands are built on deep listening, constant evolution, and empowering communities to co-create their journey. As our community continues to grow and shape our path, I am beyond excited to scale indē wild to new heights and redefine what it means to truly connect with our audience.”
Oleg Büller-Khosla, CEO, indē wild, said, “Unilever Ventures’ investment in indē wild and this partnership is the result of the immense respect and trust we developed in Rachel Harris and the whole UV team. Their expertise and experience in the beauty space is second to none and with their deep understanding of consumer needs, innovative approach to clean beauty, and knowledge of what constitutes top level business practices will allow indē wild to scale even faster in this rapidly evolving market.”
Rachel Harris, Partner, Unilever Ventures, said, “By blending the age-old wisdom of Ayurveda with the efficacy of modern science, indē wild is meeting the holistic needs of today’s beauty consumer in an accessible and comprehensible way. With its highly engaged communities across the globe, indē wild is redefining what it means to be an Ayurveda inspired brand in today’s world. Unilever Ventures is delighted to be partnering with Diipa and Oleg on this next stage of the company’s growth.”
Pocket Sun, Managing Partner, SoGal Ventures said, “indē wild is more than a beauty brand—it’s a symbol of the global South Asian community’s rise. At SoGal Ventures, we back founders who turn connections into lasting movements—and indē wild does exactly that. Honouring heritage while embracing global ambition, redefining how millions see themselves and their culture and redefining Ayurvedic principles for a wider and modern audience.”
Founded in October 2021 by Diipa Büller-Khosla, Founded in October 2021 by Diipa Büller-Khosla, indē wild offers Ayurvedic-inspired skincare and haircare products.
