indē wild, a luxury Ayurvedic beauty brand announced Bollywood actor Ishaan Khatter as its brand ambassador.
Ishaan Khatter, as indē wild’s first-ever male brand ambassador, perfectly embodies the brand’s core values. His youthful vitality, international appeal, and artistic sensibility resonate deeply with the brand’s forward-thinking and boundary-pushing identity.
The campaign featuring Khatter, launches globally this month, featuring the indē wild Champi Hair Oil and Dewy Lip Treatment – products that have already garnered significant attention in the clean beauty category. The partnership positions indē wild at the forefront of beauty innovation, bridging traditional Ayurvedic practices with modern, inclusive beauty needs.
An elated Diipa Büller-Khosla who launched indē wild three years ago said, “As we celebrate our launch in Sephora UK and prepare for our US debut, we’re not just expanding our retail presence—we’re amplifying our mission of inclusive beauty rooted in South Asian heritage. This campaign is a testament to our commitment to challenging outdated beauty norms. Ishaan perfectly embodies the modern, all-encompassing spirit of our brand. We are thrilled to partner with him to embark on this exciting journey, further solidifying our position at the forefront of the global beauty revolution. Through this partnership, we’re showing the world that Ayurvedic beauty rituals are universal, genderless, and ready for their global big moment.”
Ishaan Khatter said, “It’s a deeply rooted tradition and something I fondly remember from childhood, like countless others. Balancing self-care with a busy schedule can be tough, but indē wild has helped me rediscover this ritual. It’s more than just a product; it’s a way to reconnect with myself. I love that these products aren’t just cosmetics but tools for holistic self-care accessible to everyone, regardless of gender.”
