InCred Financial Services, the tech-led and risk-analytics focused lending NBFC, announced its brand partnership with Jaipur Pink Panthers and Gujarat Giants for the 12th edition of the Pro Kabaddi League (PKL 2025) as an Associate Partner.
As part of the partnership, InCred Finance will secure brand visibility across team jerseys, in-stadium assets, and digital platforms.
Bhupinder Singh, Founder & CEO, InCred Finance, said, “Kabaddi holds a significant place in India’s sporting heritage, and Pro Kabaddi League has emerged as a powerful platform uniting a diverse India, with its deep grassroots connect and growing urban appeal. Having actively supported cricket, we are now excited to embrace Kabaddi — a sport that is truly India’s own.”
Radhika Zingade, Group Head – Marketing at InCred, said, “With more than 3 crore viewers anticipated this season, we are excited to mark our first association with the Pro Kabaddi League by partnering with two powerhouse teams. Kabaddi, with its spirit of resilience, teamwork, and community, mirrors InCred’s own ethos. Through this association, we look forward to celebrating the sport’s raw energy and helping our brand connect across its large, young and aspirational audience in India’s heartland.”
The 2025 season of the Pro Kabaddi League starts on August 29, bringing 12 teams together to compete across Vizag, Jaipur, Chennai, and Delhi.
