Ikeda, also known as FinKeda, announced the onboarding of Shikhar Dhawan as its brand ambassador. This move aims to strengthen the company’s brand trust and expand its presence across India, particularly in smaller cities and towns.
At Finkeda, Shikhar Dhawan focuses on leading the change where innovation is promoted, trust is enhanced, and people are empowered. Through Shikhar Dhawan, Ikeda LTD with a firm grounding, (Finkeda) is perfectly poised to advance its social media outreach and co-brand campaigns for maximum long-term value among all stakeholders.
His association with the company is expected to increase recognition for the FinKeda brand and deepen its emotional connection with audiences. The company plans to leverage his popularity to develop marketing strategies targeting tier-2, Tier-3, and Tier-4 cities.
Manish Kumar Goyal, Chairman and Managing Director at Ikeda LTD (Finkeda) said, “Shikhar Dhawan embodies resilience, excellence, and trustworthiness; qualities Ikeda LTD (Finkeda) values deeply. His association would strengthen our outreach and credence, all over India, particularly tier 2, tier 3 and tier 4 cities. We believe his leadership will inspire people and give us a deeper connection in making us the household name in financial empowerment.”
Shikhar Dhawan said, “I am thrilled to join hands with Ikeda Ltd (Finkeda), a company that shares my passion for empowerment, creativity, and trust. Together, we aim to break barriers and create inclusive opportunities for individuals and businesses alike. Ikeda’s commitment to excellence and transparency inspires me, and I’m excited to be part of this journey to drive meaningful change. Let’s embark on this incredible path of growth and make a lasting impact!”
