Honasa Consumer, Mamaearth-parent announced the elevation of Vipul Maheshwari as Senior Vice President – Product and Data Analytics.
Vipul has been a part of Honasa for the past four years, bringing extensive experience in analytics and data science to manage the complete data lifecycle – from efficient collection to advanced analysis. By leveraging data analytics to monitor business health and address challenges proactively, Honasa has built a robust framework that supports sustainable, data-driven solutions.
In his new role, Vipul will lead this continued integration of advanced analytics for product development, further enhancing Honasa’s diverse brand portfolio.
Vipul brings extensive experience in leveraging existing data infrastructure to solve complex business challenges. An alumnus of the Indian Institute of Technology, Delhi, with a master’s degree in mathematics and computer science, Maheshwari has previously held key positions at Delhivery and Global Analytics India Pvt Ltd, where he pioneered several data-driven business solutions.
Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, said, “Data-driven decision-making has always been at the core of our growth, shaping how we understand and serve our customers. Vipul’s expertise in turning complex data into actionable insights has been instrumental in our growth journey. He has been working with a leadership mindset for years and this role is a natural next step for him.”
Vipul Maheshwari, SVP & Head of Product and Data Analytics, Honasa Consumer Limited said, “The beauty and personal care industry is at an exciting intersection of product advancement and technological innovation. I’m honored to lead Honasa’s efforts in leveraging advanced analytics and product development to create more personalized, efficient, and delightful experiences for our consumers.”
Honasa Consumer Limited recently appointed Kaustav Guha as Vice President of Research & Development to focus on developing cutting-edge technologies to enhance formulations and products across all of Honasa’s brands. It has also recently launched its winter skincare range of moisturizing products across four of its brands: Mamaearth, Aqualogica, Dr Sheth’s, and The Derma Co.
