Hisense India, a subsidiary of the Hisense Group, a consumer electronics and home appliances company with a presence in over 160 countries, has appointed Adfactors PR, a public relations firm, as its strategic communications partner.
The collaboration aims to help the Hisense Group improve its market visibility and enhance brand credibility in India, one of the world’s fastest-growing consumer electronics markets.
The PR responsibilities will focus on driving impactful and innovative media communications and amplifying influencer engagement across India. It will also strengthen Hisense India’s thought leadership on global consumer electronics trends and smart technology integration, while highlighting the brand’s product innovations and category expansion initiatives.
Capitalising on Adfactors PR’s extensive national presence, the communication will aim to position Hisense as a household name across India. This is especially crucial as Hisense India seeks to accelerate its offline expansion through partnerships with major retail chains nationwide, while preparing for a series of new product introductions and category launches. These endeavours will be supported by integrated PR campaigns to drive awareness, build consumer trust, and strengthen market presence.
Hisense India CEO Pankaj Rana said, “The consumer electronics market in India is highly competitive, with demand growing steadily due to rising disposable incomes, increased internet penetration, a tech-savvy youth population, and an expanding middle-class. In this dynamic landscape, effective brand storytelling is essential. Partnering with Adfactors PR gives us the right partner to shape and share our story. With strategic media communication, we are on the right track to building proximity with consumers across India, aligning our brand promise with their evolving aspirations.”
Adfactors PR Director Samir Kapur said, “Hisense India and Adfactors PR share a common vision of seeking to understand customer needs and working towards addressing these. We are delighted to partner with Hisense, a globally-recognised leader in the smart television category, and look forward to supporting its journey towards becoming one of the most trusted and admired brands in the Indian consumer electronics space through impactful and modern business communication.”
