Hindustan Pencils, a pencil-manufacturing company, has appointed Aishwarya Shinod as its new Head of Marketing.
In her new role, Aishwarya will lead the company’s brand, marketing, and consumer strategy across its portfolio, with a focus on enhancing relevance and emotional resonance among new-age consumers.
Aishwarya brings close to 20 years of expertise in building and scaling consumer brands, with prior leadership stints at Unilever, Nestlé, Kellogg’s, and Freudenberg Gala Household Products. Her core strengths lie in brand strategy, integrated marketing, purposeful storytelling, and innovation, all rooted in a strong consumer-first lens.
Aishwarya Shinod said, “It’s a privilege to join Hindustan Pencils – a brand that has been a part of every Indian’s school memories. I’m excited to take forward this incredible legacy and reimagine its relevance for the next generation. My focus will be on unlocking insight-led marketing that inspires loyalty, drives innovation, and creates meaningful emotional connections with consumers.”
