Soorma Hockey Club, the hockey franchise owned by JSW Sports, has announced a new collaboration with Rock.It, an Indian athleisure brand for the upcoming season of the Hockey Indian League (HIL 2024-25).
The partnership, which designates Rock.It as the Associate Partner, is designed to enhance Soorma Hockey’s performance by outfitting the team with high-quality athletic wear.
This collaboration will bring innovative, high-performance athletic wear to Soorma Hockey Club as they prepare for the upcoming Hockey India League. The men’s league is scheduled to commence on December 28 in Rourkela, while the women’s league is set to begin on January 12 in Ranchi.
Karan Yadav, Chief Commercial Officer of JSW Sports, said, “We are delighted to welcome Rock.It as our Associate Partner. Their dedication to quality and performance aligns perfectly with our vision for Soorma Hockey. Together, we aim to provide our athletes with the superior apparel they need to perform at their best, and set new standards in Indian hockey.”
Pankaj Kaura, Business head, Rock.it, said, “Partnering with Soorma Hockey Club is a proud moment for us. We believe in empowering athletes with the best apparel to help them achieve their goals. This collaboration reflects our commitment to support Indian sports and contribute to the growth of hockey in the country.”
