Healthy Mithai Co., a sugar-free mithai brand, has announced actor, fitness enthusiast, and entrepreneur Mandira Bedi as its official Brand Ambassador.
Mandira Bedi said, “To me, fitness is not merely about the body, it’s about balance. I used to celebrate with laddoos and pedas during childhood, but later on, the time came for tough decisions. Healthy Mithai Co. is filling that emotional void for all of us who wish to celebrate without sacrifice. I’m honored to be a part of something so meaningfully delicious.”
“We’re not here to sell sweets. We’re here to change daily habits. And habits are not changed by data alone. Habits change when people feel something. With Mandira joining our journey, we are not only adding an ambassador, we are adding a partner who resonates with this mission deeply too,” said Prabhinder Singh, Founder, Healthy Mithai Co.
This partnership was led by the BeyondInfluence platform, a key brand-building initiative of BeyondSeed, a strategic venture firm headquartered in Singapore that helps early-stage startups in India scale from Seed to Series A.
“We started BeyondInfluence because we believe in creating partnerships that go beyond marketing—they’re built on meaning. Mandira and Healthy Mithai Co. align on values that are deeply centered on wellness, impact, and trust. This partnership exemplifies these aligned values and serves as a catalyst for high-impact growth,” said Fiza Malhotra, CMO at BeyondSeed.
