Haier, a major home appliances brand, returns to Paris as the Official Partner of Roland-Garros for the third consecutive year, further solidifying its global leadership in the Sport-o-tainment space.
This collaboration aims to further strengthen Haier’s connection with premium audiences, youth, and sports enthusiasts by aligning with their passion for global sporting events and aspirational lifestyles. Through this association, Haier continues to uphold its core values of innovation, high performance, and competitive spirit, ideals that closely align with the essence of Roland-Garros.
Haier India is also the broadcasting partner of Roland Garros 2025 on SonyLIV across both connected TVs and mobile devices, providing viewers an immersive experience and seamless access to the live action.
NS Satish, President, Haier Appliances India said, “We are extremely proud and excited to continue our association with Roland-Garros – one of the most prestigious tournaments in the global sporting calendar. This collaboration is not just about brand visibility – it’s about aligning with a world-class platform that mirrors our core values of precision, performance, and elegance. As we deepen our sport-o-tainment strategy, Roland-Garros serves as a strategic touchpoint to connect meaningfully with premium and next-gen consumers who value both innovation and excellence. We are confident that this partnership will continue to fuel brand affinity, drive cultural relevance, and strengthen our leadership in a fast-evolving market landscape.”
Over the years, Haier has strategically strengthened its unique Sport-O-Tainment marketing approach by forging strategic partnerships with major and popular sporting tournaments across the globe. Some of its successful collaborations include the TATA IPL, ICC Men’s Cricket World Cup, Champions Trophy, Roland-Garros 2023 and 2024, ATP, US Open, French Open, and Wimbledon.
