Haier Appliances India, an appliances brand, steps into the Bigg Boss house as the Associate Sponsor of the much-anticipated Season 19 of Bigg Boss Hindi.
As part of this association, Haier’s premium innovations, including the Haier Lumiere Refrigerator and Haier LED TVs, will take center stage within the Bigg Boss house.
With the brand’s presence showcased prominently throughout the season, Haier becomes an integral part of the daily lives of millions of viewers. Haier aims to leverage Bigg Boss’s massive reach across television and digital platforms.
NS Satish, President, Haier Appliances India, said, “We are delighted to be part of Bigg Boss Hindi Season 19, one of India’s most loved and widely watched reality shows. At Haier, our constant endeavor has been to bring innovation and smart living solutions that seamlessly blend into the daily lives of consumers. With the integration of our Lumiere Refrigerator and LED TVs inside the Bigg Boss house, we see a great opportunity to showcase our innovation-led product portfolio in a natural, relatable environment. Over the years, our associations with marquee properties like Bigg Boss have delivered strong engagement and visibility, and this season presents yet another chance to strengthen our connection with millions of Indian households. We are confident that Bigg Boss Hindi will serve as a high impact platform to amplify our brand message, fuel deeper consumer engagement and further solidify Haier’s position as a leader in smart living solutions across India.”
