GOAT Life, a Kota-based D2C healthy food brand, has raised an additional ₹1.6 crore in funding led by existing investor D2C Insider Super Angels. The round also saw participation from Consumer Collective by Atrium and key angels like Vikram Ahuja, Akash Gupta, Dhruv Kohli, and others.
Previously, in March 2025, GOAT Life raised ₹1.1 crore in a funding round led by D2C Insider. GOAT Life was valued at Rs 8 crore at the time.
Founded in 2023 by Yash Kalra, GOAT Life is a D2C healthy food brand that offers protein-rich oatmeal that is high in fibre and takes just 30 seconds to prepare. Kota-based D2C breakfast brand known for creating spoon-free drinkable oatmeal.
The brand builds complete, nutritious, and convenient breakfast solutions, offering high-protein (10-20g), high-fibre oats in indulgent flavours like Almond Kulfi and Cookies & Cream, ready in just 30 seconds as a modern alternative to missed or carb-heavy breakfasts.
Over the last few months, GOAT Life has scaled rapidly, growing from around ₹10 lakhs a month to nearly ₹65 lakhs in monthly revenue (~70% D2C, balance Amazon/ Blinkit). This fresh capital will fuel quick-commerce expansion (Blinkit, Swiggy Instamart), influencer drops, new flavours, and supply chain scaling.
Kalra has driven viral growth through founder-led campaigns, including a ₹25K “Blinkit Challenge” that generated 1.7M+ impressions, 8K followers, and peaked at 1,000 daily packets sold via guerrilla tactics like street thelas and “Protein Langars.” The brand’s national spotlight came with Kalra’s pitch on Rahul Dua’s Pitch Please (ft. Anubhav Bassi, Gaurav Kapoor).
Backed by existing investors like Shiv Dhawan and Deep Bajaj (Sirona), and joined by new investors including Ayushi Khandelwal, Akhil Kansal (Founders of Anveshan), and Rashi Agarwal, the company has strengthened its investor base ahead of a planned ₹4–6 crore seed raise.
Multiple sold-out limited-edition drops, including Taramisu, underscore product-market fit as GOAT Life enters adjacent categories to build a habit-first breakfast leader.
Yash Kalra, Founder, GOAT Life, said, “India’s breakfast is fundamentally broken; most options lack protein while being high in carbs and sugar. GOAT Life delivers modern-day complete nutrition for today’s consumers who are determined to live healthier and achieve greatness daily.”
Abhishek Shah, Partner, D2C Insider Super Angels, said, “We’re doubling down on GOAT Life due to Yash Kalra’s exceptional execution, from Kota bootstrapping to ₹65 lakhs monthly revenue via sold-out drops and viral campaigns, cementing our conviction in his category dominance.”
Nikita Dhingra, Partner, Consumer Collective by Atrium, said, “This investment is anchored in our belief in Yash, his resilience, creativity and execution mindset. At an early stage, we invest in founders, confident that outcomes will follow, and Yash is already proving us right.”
