Glimpse, an AI-powered end-to-end deduction management service for CPG brands, has raised $10 million in a Series A funding round led by 8VC.
The round also saw participation from existing investors YCombinator, Origin Ventures, and Informed Ventures, as well as new investor Allison Pickens, the former COO of Gainsight.
The funds raised will be used to hire engineers and tech talent to work in person at its headquarters in New York City and extend its deduction management services to Walmart, Amazon, and new CPG verticals.
“When brands get paid what they’re owed by retailers and distributors, they can put that money back into growing their business,. Since launching in April 2024, we’ve worked with more than 125 brands to recover lost revenue. We’re excited to expand our reach to new retailers, distributors, and categories, bringing the power of automated deduction management to even more CPG brands,” said Akash Raju, CEO and co-founder of Glimpse.
“Deduction management is an expensive, complex, and often overlooked problem in the CPG world. Glimpse has built a solution that makes it simple, scalable, and smart, freeing up cashflow for brands squeezed by thin margins. That’s exactly the kind of mission we back at 8VC: bold founders who see what others don’t and fix what’s broken,” said Jack Moshkovich, Partner at 8VC.
Founded in 2024 by Akash Raju, Anuj Mehta, and Kushal Negi, Glimpse is an AI-powered end-to-end deduction management service helping CPG brands recover lost revenue and cut manual work. By using AI to automate deduction tracking, dispute resolution, and reconciliation, Glimpse saves CPG brands hours each week while improving cash flow.
Glimpse’s AI-powered service automates deduction management, integrating with major distributors like KeHE and UNFI, and retailers like Target, to manage the entire process.
Glimpse is backed by leading investment firms and executives at YCombinator, 8VC, Origin Ventures, and more.
