Galaxy Racer (GXR), a Dubai-based transmedia company, has secured media rights for LaLiga, Serie A, and Ligue 1 across the Indian subcontinent, starting from the 2024-25 season.
GXR has bagged the official media rights for LaLiga for six years and four years for Serie A and Ligue 1.
The matches will be streamed live and free-to-air for fans in the Indian subcontinent, positioning GXR as India’s leading football streaming platform.
With media rights for three of Europe’s biggest football leagues, GXR is now positioned to become the largest European football rights holder in India. The content will soon be available in multiple regional languages, including Bengali, Malayalam and Hindi enabling GXR to penetrate key football markets.
As part of this ground-breaking partnership, GXR will not only provide high-quality streaming of top European football leagues but also offer an immersive fan experience through its innovative Super App.
The App promises to evolve beyond traditional streaming by integrating fan engagement tools, news, chat features and real-money gaming in future updates, creating a comprehensive football ecosystem tailored to the Indian market.
Paul Roy, CEO, Galaxy Racer (GXR), said, “Football is more than a sport; it’s a passion that millions of fans across India consume with great enthusiasm. The appetite for high-quality football content in India is immense, and with GXR’s Super App, we aim to cater to this demand in a way that has never been done before. By streaming LALIGA, Serie A, Ligue 1 McDonald’s and Ligue 2 BKT matches live and free to air, we’re providing millions of fans with unparalleled access to world-class football.“
“Through our expertise in key areas like licensing, content creation, esports, influencer and talent management, merchandising, and music, we’re offering a truly unique and immersive football experience to the Indian audience,” Roy added.
Javier Tebas, President, LALIGA said, “We are thrilled to partner with GXR to bring LALIGA closer to the passionate football fans of India. This innovative platform will connect young fans directly with their idols, creating a more immersive and personal football experience.”
Luigi De Siervo, Lega Serie A CEO said, “An exciting and innovative journey begins together with two other great European Leagues, in a country that has already hosted some legends of Italian football such as Del Piero and Materazzi, football stars in the recent past in India. Teaming up with GXR we will bring the excitement of Serie A straight to the hearts of the millions of fans living in this new frontier of football.”
Benjamin Morel, LFP Media CEO said, “Our partnership with GXR offers a fresh, dynamic way for young fans in India to experience Ligue 1 McDonald’s and Ligue 2 BKT. Through this innovative platform, we’re bridging the gap between fans and their favorite footballers, creating unforgettable moments and fan interactions.”
