Frammer AI, an AI start-up that provides a platform to create high-quality videos for social media, has raised a $2 million seed round investment from Lumikai, an interactive media and gaming VC fund.
The funds will be used to expand into Sports and Entertainment, increase its tech team to meet the needs of a growing and diverse client list and invest in data training for its areas of focus.
Suparna Singh, CEO and co-founder of Frammer AI, said “The need for – and interest in – short-form video has never been higher. We’re thrilled to hear from clients that Frammer is creating larger audiences for them by utilising all their videos to their fullest potential. We’ve used all our experience and knowledge to train Frammer to deliver the most accurate results for complex content, and it’s gratifying to see very effective results.”
“We look forward to the journey with Frammer AI. As a leadership team, they have consistently driven businesses from inception to profitability and delivered shareholder value with pioneering content, product and media-tech solutions while leading NDTV. In a world where brands, enterprises, and media houses must consistently engage audiences through social media, Frammer AI’s impressive client roster is a testament to the value of their solution,” said Salone Sehgal, founding partner at Lumikai.
Frammer was set up by Suparna Singh, ex-CEO-president of NDTV, Kawaljit Singh Bedi, ex-CTPO of NDTV, and Arijit Chatterjee, who was the chief strategy officer at the TV network. With 30 years of experience in broadcasting and digital media, they’ve built an enterprise-grade AI studio that handles everything needed to create and distribute videos across social media platforms.
Using custom training and the experience of its founders, Frammer AI delivers ready-to-publish content for social media. The start-up has been generating revenue for several months and is driving strong interest internationally, including from movie studios and Sports rights holders.
For every video, Frammer delivers a transcript and captions; it identifies the most engaging excerpts and turns them into short videos for different digital platforms; it also creates vertical videos like Insta Reels and YouTube Shorts. Short, engaging content is now a key marketing tool for large companies wanting to connect with their audience. But creating and posting videos on social media is a slow, complicated process, involving up to five people and several hours of effort for every video. And prosumer tools cannot accurately handle complex content. In contrast, with just one click, Frammer can convert a half-hour video into 35 short packages in approximately five minutes.
Frammer has a large client roster in India and the US, including The India Today Group, Zee News, and insurance giant Acko. The company has also just been named the AI content partner of Brightcove, a US-listed company that provides streaming services to thousands of publishers across the world.
That’s allowing Frammer to meet another major business need: creating compelling summaries of webinars and internal video conferences.
