Flipkart has acquired a majority stake in Minivet AI, an Artificial Intelligence and Machine Learning solutions provider.
Founded in 2024 by Aditya Rachakonda, Minivet AI focuses on generative video for e-commerce, transforming static product catalogs into rich, engaging video content at scale. Beyond video, Minivet AI offers a broader suite of e-commerce AI capabilities, positioning the company as a full-stack AI partner and a foundational GenAI capability for online retail platforms.
The acquisition is a strategic move to build and invest in core Generative AI (GenAI) capabilities, at a time when e-commerce is rapidly shifting towards visual, conversational, and AI-led discovery. This is expected to accelerate the transition to a more intuitive, interactive, and immersive shopping experience for e-commerce platforms, including Flipkart.
Aditya Rachakonda, Founder, Minivet AI, said, “This partnership with Flipkart is a pivotal moment for Minivet AI. It allows us to accelerate the deployment of our proprietary GenAI solutions, from catalog videofication to conversational search, directly onto India’s leading e-commerce platform at scale, making shopping more intuitive and immersive for millions of customers.”
Ravi Iyer, Senior Vice President – Corporate, Flipkart, said, “Acquiring Minivet AI is a strategic investment that will enhance Flipkart’s core GenAI capabilities by the integration of niche talent and advanced proprietary technology, which includes leading solutions for catalog videofication and semantic search. These are critical for addressing the rising industry trend of visual-first and video-first commerce, ultimately driving higher customer engagement, conversions, and long-term innovation across the Flipkart platform and, over time, the wider Flipkart Group ecosystem.”
The Flipkart Group includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money. With a registered user base of more than 500 million, Flipkart’s marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers.
In September, Flipkart also acquired a majority stake in Pinkvilla, a digital entertainment and lifestyle platform.
