FirstClub Technology, a quick commerce platform, has raised $23 million in its Series A funding round led by Accel and RTP Global. The round also saw participation from Blume Founders Fund, 2am VC, Paramark Ventures and Aditya Birla Ventures.
The funding raise, closed within just three months of launch, values the company at ₹1,050 crore ($120 million).
Previously, FirstClub has raised an $8 million seed round led by Accel, with participation from RTP Global, Blume Founders Fund, Quiet Capital, 2am VC and prominent angel investors including Binny Bansal (Flipkart), Kunal Shah (CRED), Mukesh Bansal (Myntra, Cult), Lalit Keshre (Groww), Ankit Nagori (Eatfit), and Shrenik Ghodawat (Sanjay Ghodawat Group).
The fresh capital raised will be used to open 35 new clubhouses (dark stores) in the next six months, alongside the launch of multiple fulfilment formats such as cafés and daily subscriptions. FirstClub will also expand into new categories, including kids’ food, pet food, nutraceuticals, home care, gifting, and furnishings, curated through strategic partnerships with Indian and global brands. FirstClub also plans to expand its team across engineering, operations, category, and marketing.
Founded in August 2024 by Ayyappan R, FirstClub runs on a quality-first model. It is a member-first platform designed to transform India’s quick commerce and the shopping experience for consumers.
FirstClub focuses on product quality, ingredient transparency, and consumer well-being ahead of transaction scale. The platform has already banned over 200 harmful additives, independently tests staples like milk, ghee, and oils, and curates only those brands that meet the highest global standards.
Since its Bengaluru launch in June 2025, FirstClub has expanded to four clubhouses in the city, onboarded 4,000+ curated SKUs from marquee brands across packaged foods, fresh produce, bakery, dairy, and nutrition, built a 185-member team, and a robust in-house supply chain and tech stack. FirstClub is expanding rapidly, with more clubhouses set to open in the next eight weeks, and is on track to service all of Bengaluru before Diwali.
Ayyappan R, Founder & CEO of FirstClub, said, “Quick commerce today is built for speed, not standards. At FirstClub, we’re changing that. Every product on our platform is tested, tasted, and vetted end to end—so when it comes to food, there are no compromises. We deliver everyday essentials that are not just fast, but products you can trust, accessible and affordable for every Indian household that refuses to compromise on quality. Our early momentum — with 2x average order values versus any other platform in the category, 60% exclusive products, and high repeat rates — shows that India is ready for a new standard in retail.”
“We’re truly grateful for our investors’ support as we build FirstClub for a new India — where households deserve better quality, better taste, and no compromises. By making trusted essentials accessible within 30 minutes, we’re proving that everyday convenience can go hand in hand with uncompromising standards,” said Ayyappan.
Barath Shankar Subramanian, Partner at Accel, said, “India’s next wave of commerce will not be defined by speed alone, but by the assurance of quality and trust. Consumers are becoming increasingly discerning about what enters their homes, and that shift creates a massive opportunity to reimagine everyday retail. FirstClub has demonstrated rare early product-market fit within just three months of launch, building a full-stack platform with category ownership, operational discipline, and strong consumer love. At Accel, we believe the future of commerce lies with platforms that pair speed with uncompromising standards, built on a deep understanding of evolving consumer behaviour and FirstClub is leading that movement from day one.”
Nishit Garg, Partner at RTP Global, said, “In a world of overwhelming product choices and confusing ingredient labels, FirstClub is closing the trust gap for Indian consumers. Ayyappan’s leadership, deep operator experience, market and category understanding are evident in the way the team has achieved early operational excellence and strong consumer love within just months of launch. We are excited to deepen and continue our partnership.”
Chunsoo Kim, Managing Partner, Paramark Ventures, said, “India’s consumption landscape is changing faster than ever, with the introduction of quick commerce just a few years ago. However, consumer expectations are now rising even faster — demanding higher-quality products, not just reliable delivery of everyday essentials. FirstClub is at the forefront of this shift — making trusted products accessible at scale. This requires a different mindset, new infrastructure, and entrepreneurial rigor — all of which FirstClub has demonstrated early in their journey. We are excited to back their vision and be part of this journey.”
