Pidilite Industries, makers of the Fevicol brand, has acquired the naming rights for Marol Naka Metro Station, an interchange point in Mumbai’s expanding Metro network. Fevicol’s new association with the station enhances the brand’s visibility, connecting with millions of daily commuters.
The strategic partnership was facilitated by MOMS, who drove a comprehensive media strategy aligning with Fevicol’s brand values and MMOPL’s operational standards, ensuring seamless execution and long-term value for all parties involved.
Bharat Puri, MD, Pidilite Industries, said, “At Pidilite, we believe in building lasting bonds. Our founder, Late Shri. Balvantray Kalyanji Parekh, realized his dreams in Mumbai and started the first manufacturing facility in this area. Celebrating his 101st birth anniversary, we honour his legacy and our connection to this city. The neighbourhood is now home to multiple Pidilite offices—this initiative brings immense pride to our employees who frequent this station daily.”
Sudhanshu Vats, Managing Director Designate at Pidilite Industries said, “Today marks a proud milestone for Pidilite — Marol Naka Metro Station is now officially Fevicol Marol Naka. This renaming is more than a name change, it is a tribute to our founder, the late Shri Balvantray Kalyanji Parekh, on his 101st birth anniversary. Shri Balwant Dada Parekh was a very tall leader defined by his exemplary simplicity and enormous generosity.”
“This station holds special meaning for us. It is right next to our offices, in the very neighbourhood where our journey began. It stands as a testament to the strong, lasting bonds we’ve built over the decades — with our people, our customers, and the city of Mumbai itself. Fevicol has been synonymous with strength and reliability for generations, and this moment reinforces that legacy. A big congratulations to the entire Pidilite family on this incredible achievement,” Vats added.
Jayesh Yagnik, CEO, MOMS, said, “As Fevicol continues to be an integral part of everyday life in India, it’s only fitting that we chose a platform that is central to the daily routines of millions of Mumbaikars. The Marol Naka Metro Station, as a key interchange hub, allows Fevicol to reach its target audience effectively and meaningfully. Madison’s meticulous approach has ensured this partnership is executed flawlessly, with a lasting impact for both Fevicol and Mumbai Metro.”
Rohit Chopra, COO, Times OOH, said, “We are thrilled to welcome Fevicol as the exclusive station branding partner at Marol Metro Station. As the sole concessionaire of Mumbai Metro Line 1, Times OOH is committed to delivering impactful brand experiences through high-visibility transit media solutions.”
“This collaboration reinforces the power of metro advertising in connecting brands with millions of daily commuters, creating a lasting impression in a highly engaging environment. Marol is an elevated metro station on Mumbai Metro’s Line 1 (Blue Line), serving the Marol neighbourhood in Andheri (East), Mumbai. Andheri, being a key commercial and residential hub in Mumbai, makes it an ideal station to build brand value while targeting a diverse audience. We are confident that this station will prove to be a valuable addition to the brand’s marketing initiatives,” Chopra said.
