Fast&Up, the hydration and nutrition brand, announced the extension of its partnerships with Bengaluru FC in the Indian Super League (ISL) and Haryana Steelers in the Pro Kabaddi League (PKL) for the upcoming 2024-25 sports seasons.
This renewal solidifies Fast&Up’s role as the Official Sports Drink & Nutrition Partner for both teams. Through this partnership, the brand will provide a range of products tailored to meet the high-intensity demands of football and kabaddi.
Vijayaraghavan Venugopal, Co-Founder of Fast&Up, said, “We are thrilled to extend our partnerships with Bengaluru FC and Haryana Steelers for another season. These associations have been immensely fulfilling, and we take pride in supporting two teams that epitomize resilience and excellence. At Fast&Up, we believe optimal nutrition and hydration are the bedrock of elite performance, and we’re committed to offering the best solutions for these exceptional athletes. From our signature Fast&Up Reload for hydration to recovery-focused products, we’re dedicated to helping both teams achieve new milestones this season. We look forward to a successful year ahead, collaborating on their journey to greatness.”
Darren Caldeira, Director of Football at Bengaluru FC, said, “The nutritional and hydration needs of our players are critical to their performance, and we’re thrilled to have Fast&Up onboard for a fourth consecutive season. Their products have consistently supported our athletes’ performance and recovery, and this continued partnership will be vital as we prepare for a challenging and competitive season.”
Divyanshu Singh, Chief Operating Officer of JSW Sports, said, “Athlete nutrition plays an integral role in achieving success at the elite level, and we are pleased to continue our partnership with Fast&Up. Their understanding of the unique demands of high-performance sports has made them a trusted partner for our teams. This extended association will undoubtedly bolster the preparation and performance of our athletes in the upcoming season.”
