FarmDidi, a D2C pickle brand, has raised over $800,000 (₹7 crore) in a seed funding round led by Samved Ventures.
The round also saw participation from LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, and angel investors from premier institutes, including IIM Calcutta and Symbiosis.
The funds raised will be used to strengthen the team, invest in research and development, enhance technology-driven quality control, and expand its community of “Didis”, rural women entrepreneurs, from 2,000 to over 5,000.
Founded in 2022 by Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar, FarmDidi empowers rural women to produce homemade, chemical-free pickles and condiments directly at the farm gate.
The company currently operates at an impressive annual recurring revenue (ARR) of ₹18 crore, fulfilling over 30,000 monthly orders through its website and leading e-commerce platforms such as Amazon, Blinkit, Zepto, BigBasket, and Swiggy Instamart. FarmDidi is the #1 pickle brand on Amazon India.
FarmDidi also appeared on Shark Tank India Season 3 and secured a funding deal of ₹1 crore from Vineeta Singh and Peyush Bansal.
Manjari Sharma, Co-Founder of FarmDidi, said, “TiE has played a pivotal role by connecting us with investors and mentors who continue to guide me through this journey. At FarmDidi, our mission goes beyond creating authentic, homemade pickles; it is about empowering thousands of rural women to become confident entrepreneurs, preserving traditional recipes while embracing technology to deliver quality and trust to every household. This journey is proof of the power of passion, purpose, and perseverance coming together to create meaningful impact.”
Dr Apoorva Ranjan Sharma, Serial Entrepreneur & President, TiE Mumbai, said, “TiE Mumbai has consistently stood at the forefront of entrepreneurial innovation. Our vision is to expand TiE’s impact through collaborations and engagement with startups, investors, corporates, academia, and policymakers. Supporting visionary founders like Manjari Sharma and brands like FarmDidi is exactly the kind of entrepreneurship that drives India’s growth and empowers communities.”
Amit Srivastava, Partner at Samved Ventures, said, “Despite 90 lakh SHGs, the sector remains under-realized, held back by weak distribution, inconsistent quality, and limited branding. FarmDidi bridges these gaps with a tech-led, scalable model rooted in clean-label, homelike ingredients, input traceability, and easy consumer access, bringing high-quality homemade products to scale. Beyond building a strong food brand, FarmDidi is creating distributed micro-production jobs for thousands of entrepreneurial women, addressing critical gaps in employment and social development. Bharat needs many such tech-enabled models that can amplify government programs and multiply their impact.”
Shanti Mohan, Founder of LetsVenture, said, “What excites us about FarmDidi is its rigorous focus on quality, clean-label products, and the deep trust it has built with consumers. But what makes it truly inspiring is that it’s not just a food brand, FarmDidi, it is proving that purpose and performance can go hand in hand, and we believe this blend will make it a household name across India and beyond.”
