ExtraMile Play, a gamified employee engagement platform, has raised approximately $500,000 in a seed funding round led by GSF. The round also saw participation from Mount Judi Ventures, GrowthSense and Growth91 as co-leads.
The fresh funds raised will be used to accelerate product innovation, strengthen its technology capabilities and expand into new enterprise verticals and global markets.
The Mumbai-based company had previously raised ₹80 lakhs in an angel funding round from Chirag Shah, Rahil Bhansali, Animesh Kumar, and 1SmallStep.
Founded in 2011 by Pooja Bajaj, ExtraMile Play specialises in employee engagement services, offering a B2B SaaS platform with a library of more than 180 digital and virtual activities designed to build stronger, more connected teams through behavioural science and gamification.
The company makes workplaces more human and connected through AI-driven, gamified experiences that enhance engagement, learning, and wellbeing. The platform enables enterprises to build consistent and measurable engagement programs that align play, purpose, and productivity.
The company offers solutions for remote, hybrid, and in-office teams to foster happier, more engaged workplace cultures, serving clients across India and globally.
Over the past year, ExtraMile Play has partnered with 100+ enterprises across BFSI, Retail, Pharma, Consulting, and IT sectors, engaging more than 1.5 lakh employees through its platform. The company has also introduced new product lines focused on learning games, DEI, and wellbeing.
The platform’s notable clients are Motilal Oswal, EY, Cipla, Aditya Birla Capital, Edelweiss, and Nexus Malls.
Pooja Bajaj, Founder & CEO, ExtraMile Play, said, “This milestone reflects the belief our early backers placed in us and the incredible dedication of our team. With our new investors on board, we’re ready to scale further—deepening automation, launching our mobile app, and integrating AI for smarter personalization. Our goal is to make gamified engagement an everyday part of work culture worldwide.”
