EUME, a travel luggage and accessories brand has raised ₹25 crore in a Series A funding round led by marquee investor Ashish Kacholia, with participation from existing seed investors including Pradeep Rathod of Cello Group and Prithviraj Kothari of Arvog Financial.
The fresh capital raised will be used to scale its retail presence across India, build a stronger team, ramp up marketing efforts, and enhance working capital.
Founded in 2018 by Naina Parekh and Pranay Parekh, EUME is now preparing to more than double its product portfolio across categories.
As part of its aggressive offline expansion strategy, EUME will open three new flagship stores in Bengaluru – Mall of Asia, Mumbai – Oberoi Sky City, and Hyderabad – Sarath City within the next 45 days.
Naina Parekh, Founder, EUME, said, “Our vision is to become India’s premier luggage brand — and for that, strong marketing is non-negotiable. We will not compromise on brand appeal under any circumstance. At EUME, we aim to bring next-level product innovation rooted in convenience, without reinventing the wheel. Our focus is to pair that with striking, aspirational marketing that positions EUME as the go-to brand for every travel need across demographics.”
Pranay Parekh, Co-Founder, EUME, said, “EUME’s sales channels are rapidly expanding. While we’ve seen robust growth online, our thoughtfully crafted price points are also well received in-person — and that’s where offline becomes key. We’re already present at select retail touchpoints and are actively scaling that footprint. Additionally, we’ve partnered with several companies as their official gifting partner, reinforcing EUME as a preferred choice in both B2C and B2B spaces.”
Ashish Kacholia, lead investor, said, “EUME has consistently demonstrated not just bold vision but the ability to execute with precision and originality. My continued investment is a reflection of the deep conviction I have in the brand’s potential to redefine travel luggage for a new generation. Their mindset, quality and design language is innovative and second to none — I believe EUME is a long-term winner in the making.”
