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Home > Business > Companies > Investment > Eros Innovation bags $150 million investment, to acquire Empirical Wax

Eros Innovation bags $150 million investment, to acquire Empirical Wax

Eros Innovation has reached an agreement to acquire Empirical Wax, a London-based immersive entertainment studio known for real-time AI-driven musical and cinematic environment production.

Abhinav Kumar Singh
Last updated: November 21, 2025 4:40 PM
By Abhinav Kumar Singh
Eros Innovation bags $150 million investment, to acquire Empirical Wax
Eros Innovation bags $150 million investment, to acquire Empirical Wax
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Eros Innovation has announced the completion of approximately $150 million in new capital and strategic acquisitions at a valuation of $2 billion.

The transaction includes a $50 million primary capital investment led by Plenitude Capital at the Dubai International Financial Centre and roughly $100 million in high-value acquisitions spanning film, music, and AI-related creative and technology assets.

The fresh capital raised will be used to expand its AI infrastructure and compute capacity, accelerate immersive content development, and grow the company’s monetizable IP library to enhance recurring and scalable revenue streams.

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Kishore Lulla, Founder and Chairman, Eros Innovation, said, “With over $1 billion in assets, $150 million in new capital and acquisitions, $35 million in EBITDA last year, and a clear trajectory to exceed $100 million by December 2026, Eros Innovation is scaling with both profitability and discipline. We are building the sovereign creative infrastructure of the future — where content, capital, and computation converge to deliver intelligent and ethical entertainment to billions of people.”

Central to the company’s next phase is Eros GenAI, a proprietary multimodal foundation-model platform developed with IIT Chennai. Trained on 1.5 trillion cinematic, musical, behavioral, and cultural tokens, the platform is positioned as India’s first sovereign cultural AI stack. Its capabilities include AI-driven video generation and editing, automated lip-sync and voice synthesis, generative audio, and intelligent character creation. Eros GenAI will serve as the intelligence layer across the company’s entertainment tools, applications, and live and virtual experiences.

Eros Innovation has also reached an agreement to acquire Empirical Wax, a London-based immersive entertainment studio known for real-time AI-driven musical and cinematic environment production.

The company will integrate the studio into its Eros Xperiences division, enhancing its capabilities in live avatar concerts, virtual stage environments, mixed-reality productions, and cross-platform storytelling across mobile, AR/VR, and physical venues.

In addition, Eros Innovation has completed the acquisition of a $97 million intellectual-property portfolio, adding films, music, and multilingual digital content that will both expand its licensing base and serve as a significant asset for future AI training.

With more than 80 million subscribers, a catalogue of 12,000 film titles, 100,000 AI-ready characters, and over 2 billion global fans, Eros Innovation now operates one of the world’s most expansive entertainment ecosystems.

These assets will underpin the upcoming Eros Universe Super App, a creator-economy platform designed to unify AI tools, tokenized content, character-led storytelling, and immersive experiences. Designed for global distribution and monetization, the Super App aims to enable creators, partners, and fans to collaborate and co-create stories and experiences in real time across multiple markets.

TAGGED:Empirical WaxEros InnovationPlenitude Capital

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