• Marca Money
  • About Us
  • Calculators
  • Contact Us
  • Privacy Policy
MarcaMoney
  • Business
  • Banking & Finance
  • Brands
  • Startups
  • People Spotting
  • Media
  • Sports
  • Tech
MarcaMoneyMarcaMoney
Search
  • Business
    • Companies
    • Investment
    • Mergers & Acquisitions
    • People Spotting
    • Markets
  • Brands
    • Advertising
    • Agency
    • Marketing
    • PR
  • Startups
    • Funding
    • Unicorns
    • Fintech
    • Venture Capital
  • Industry
    • Auto
    • BFSI
    • Media
    • Hospitality
    • Healthcare
    • Real Estate
    • IT
    • Retail
  • Money
    • Mutual Funds
    • Personal Finance
    • Wealth Management
  • Tech
    • Apps
    • Gadgets
  • Sports
    • Sports Business
    • Sports Media
  • Gaming
  • Entertainment
  • Education
  • About Us
  • Contact Us
  • Privacy Policy
Follow US
© MarcaMoney. All Rights Reserved.
Home > Business > Companies > Investment > Eros Innovation bags $150 million investment, to acquire Empirical Wax

Eros Innovation bags $150 million investment, to acquire Empirical Wax

Eros Innovation has reached an agreement to acquire Empirical Wax, a London-based immersive entertainment studio known for real-time AI-driven musical and cinematic environment production.

Abhinav Kumar Singh
Last updated: November 21, 2025 4:40 PM
By Abhinav Kumar Singh
Eros Innovation bags $150 million investment, to acquire Empirical Wax
Eros Innovation bags $150 million investment, to acquire Empirical Wax
SHARE

Eros Innovation has announced the completion of approximately $150 million in new capital and strategic acquisitions at a valuation of $2 billion.

The transaction includes a $50 million primary capital investment led by Plenitude Capital at the Dubai International Financial Centre and roughly $100 million in high-value acquisitions spanning film, music, and AI-related creative and technology assets.

The fresh capital raised will be used to expand its AI infrastructure and compute capacity, accelerate immersive content development, and grow the company’s monetizable IP library to enhance recurring and scalable revenue streams.

More Read
Sony Pictures Networks India partners with FanCode to broadcast ISL 2025-26 on TV
Sony Pictures Networks India partners with FanCode to broadcast ISL 2025-26 on TV
JioStar Group appoints Stephan Bugaj as SVP of GenAI Content & Technology
JioStar Group appoints Stephan Bugaj as SVP of GenAI Content & Technology
Offbeet Media Group appoints Rohit Tugnait as CEO of 101 India
Offbeet Media Group appoints Rohit Tugnait as CEO of 101 India

Kishore Lulla, Founder and Chairman, Eros Innovation, said, “With over $1 billion in assets, $150 million in new capital and acquisitions, $35 million in EBITDA last year, and a clear trajectory to exceed $100 million by December 2026, Eros Innovation is scaling with both profitability and discipline. We are building the sovereign creative infrastructure of the future — where content, capital, and computation converge to deliver intelligent and ethical entertainment to billions of people.”

Central to the company’s next phase is Eros GenAI, a proprietary multimodal foundation-model platform developed with IIT Chennai. Trained on 1.5 trillion cinematic, musical, behavioral, and cultural tokens, the platform is positioned as India’s first sovereign cultural AI stack. Its capabilities include AI-driven video generation and editing, automated lip-sync and voice synthesis, generative audio, and intelligent character creation. Eros GenAI will serve as the intelligence layer across the company’s entertainment tools, applications, and live and virtual experiences.

Eros Innovation has also reached an agreement to acquire Empirical Wax, a London-based immersive entertainment studio known for real-time AI-driven musical and cinematic environment production.

The company will integrate the studio into its Eros Xperiences division, enhancing its capabilities in live avatar concerts, virtual stage environments, mixed-reality productions, and cross-platform storytelling across mobile, AR/VR, and physical venues.

In addition, Eros Innovation has completed the acquisition of a $97 million intellectual-property portfolio, adding films, music, and multilingual digital content that will both expand its licensing base and serve as a significant asset for future AI training.

With more than 80 million subscribers, a catalogue of 12,000 film titles, 100,000 AI-ready characters, and over 2 billion global fans, Eros Innovation now operates one of the world’s most expansive entertainment ecosystems.

These assets will underpin the upcoming Eros Universe Super App, a creator-economy platform designed to unify AI tools, tokenized content, character-led storytelling, and immersive experiences. Designed for global distribution and monetization, the Super App aims to enable creators, partners, and fans to collaborate and co-create stories and experiences in real time across multiple markets.

TAGGED:Empirical WaxEros InnovationPlenitude Capital

Latest News

Sports

BCCI announces IPL 2026 schedule for first phase

Sports

BCCI to announce IPL 2026 schedule for first 20 days by March 12–13

Funding

Coreworks AI raises $5 million in seed funding led by Together Fund

Sports

IPL 2026 schedule to be announced on March 9: Reports

Sports

IPL 2026 to start from March 28; schedule to be announced in two parts

Sports Business

IPL 2026: Ashok Leyland partners with Chennai Super Kings as Official Sponsor

Sports Business

IPL 2026: Gulf Oil Lubricants extends partnership with CSK as Official Lubricants Partner for next four years

Sports Business

IPL 2026: Vi becomes official communications partner of CSK for next three seasons

Sports Business

IPL 2026: Skybags partners with Chennai Super Kings as Official Luggage Partner

Sports Business

IPL 2026: KEI Industries becomes Principal Partner of Lucknow Super Giants

You Might Also Like

Thyrocare onboards Madhuri Dixit as Brand Ambassador
Thyrocare Technologies

Thyrocare onboards Madhuri Dixit as Brand Ambassador

Philips India appoints Rasha Thadani as Brand Ambassador for hair styling range
Brand Ambassador

Philips India appoints Rasha Thadani as Brand Ambassador for hair styling range

Lancôme announces Sonam Kapoor as brand ambassador
Sonam Kapoor

Lancôme announces Sonam Kapoor as brand ambassador

State Street Investment Management invests ₹580 crore in Groww AMC
Groww AMCState Street Investment Management

State Street Investment Management invests ₹580 crore in Groww AMC

World Pickleball League announces Eurosport India as official television broadcast partner for Season 2
World Pickleball League

World Pickleball League announces Eurosport India as official television broadcast partner for Season 2

White Gold invests in digital and creative agency Unico Graphix; rebrands as Unico Creative Studios
White Gold

White Gold invests in digital and creative agency Unico Graphix; rebrands as Unico Creative Studios

MarcaMoney

Business News

  • Companies
  • Economy
  • Global Business
  • Money
  • Personal Finance
  • Startups
  • Brands
  • Advertising
  • Marketing
  • PR

Industry News

  • Auto
  • Banking & Finance
  • Healthcare
  • Hospitality
  • IT
  • Media
  • Real Estate
  • Retail

Other News

  • Art & Culture
  • Education
  • Elections
  • Entertainment
  • Lifestyle
  • Sports
  • Tech

Calculator

  • SIP Calculator
  • Step Up SIP Calculator
  • Lumpsum Calculator
  • SBI SIP Calculator
  • HDFC SIP Calculator

© 2025 MarcaMoney.

  • About Us
  • Contact Us
  • Privacy Policy
  • Sitemap
  • Google News Sitemap