Equitas Small Finance Bank has renewed its partnership with Chennai Super Kings (CSK) and Gujarat Titans (GT) as the Official Banking Partner for the upcoming edition of the Indian Premier League (IPL 2025).
This association marks a six-year and three-year partnership with CSK and GT respectively.
As part of the partnership, the Equitas logo will feature prominently on the lead helmet of CSK and the back of the helmet of GT in IPL 2025.
“We are thrilled to strengthen our association with two of the most successful T20 League franchise. At Equitas, we believe that every individual is a champion in their own right, striving to achieve their dreams. Both teams, hence, resonate deeply with our brand ethos of dedication, resilience, and excellence. Through our ‘Bank Behind Champions’ campaign, we reaffirm our commitment to empower our customers with innovative financial solutions, seamless digital banking experiences, and unwavering support. The campaign would follow an integrated approach by combining outdoor advertisements and conducting localised activities in the respective cities. This would help in driving awareness among our customers towards our CASA and loan products. This season, as CSK and GT take to the field, we stand proudly behind them and the millions of customers who trust us on their journey toward financial success,” said Vignesh Murali, Senior Vice President & Head – Marketing, Brand & Corporate Communications, Equitas SFB.
