The Entertainers Cricket League (ECL), the first-of-its-kind influencer-driven T10 cricket league, is set to be broadcast live and exclusively on Sony Sports Network.
The league will be broadcast live starting at 5 PM IST on Sony Sports Ten 3 channels (Sony TEN 3 & Sony TEN 3 HD), offering comprehensive coverage of all 19 matches, played over 10 days from September 13th to 22nd, 2024, at the Indira Gandhi Indoor Stadium, Delhi. The grand finale on September 22 will have an extended pre-match coverage, starting at 7 PM IST.
ECL features six franchise teams captained by top social media superstars like Abhishek Malhan (Fukra Insaan), Anurag Dwivedi, Elvish Yadav, Harsh Beniwal, Munawar Faruqui, and Sonu Sharma.
Six teams namely Punjab Veers. Dynamic Delhi, Haryanvi Hunters, Bangalore Bashers, Mumbai Disruptors, and Lucknow Lions will compete in the 10-day inaugural season.
Speaking on the partnerships, Anil Kumar, Founder, Entertainers Cricket League said, “The partnership with Sony Sports Network marks a major milestone in ECL’s journey. We aim to bring the best cricket entertainment to our fans, and this collaboration ensures we reach a wider audience. With Sony’s extensive sports broadcasting experience, we’re setting the stage for a cricketing spectacle like never before – and by bringing social media stars onto television, we are blending the excitement of digital influencers with mainstream sports entertainment.”
With the combined following of over 100 crore fans across all content creators involved, ECL expects to generate significant viewership, surpassing projections from previous entertainment leagues.
