Elever, a SEBI-registered Portfolio Management Services (PMS) firm, has raised $1.1 million in a pre-Series A funding round from Brand Capital (the strategic investment arm of The Times of India Group), along with CXOs of global companies, existing investors, and promoters.
This latest round brings Elever’s total funding to $4 million to date.
The fresh funds raised will be used to scale its PMS business, strengthen its brand presence, and deepen investor engagement.
Founded in 2020 by Anshul Sharan, Karan Aggarwal, Ram Subramaniam, and Santosh R., Elever is a Bengaluru-based SEBI-registered investment advisor and Portfolio Management Services (PMS) provider. The platform offers a hybrid robo-advisory service and focuses on goal-based investing for retail investors and corporations. It utilizes a data-driven, rule-based, and factor investing approach to help clients achieve their financial goals.
The partnership with Brand Capital is expected to play a pivotal role in enhancing Elever’s visibility and building trust among India’s new-age affluent, including HNIs, founders, entrepreneurs and next-generation investors, through its rule-based, tech-driven investment strategies.
In July this year, Elever launched Factorcapro PMS, India’s first PMS strategy designed to provide monthly income and capital protection, primarily targeting retirees & conservative investors.
Elever is now targeting to cross ₹1,000 crore in AUM within the next two years, and plans to raise a Series-A round within the next 12 months to further accelerate product innovation, distribution, and team expansion.
Anshul Sharan, Co-founder and CEO of Elever, said, “This funding round comes at a pivotal time as we double down on our PMS offering. Backing from Brand Capital and leading CXOs validates our vision to make institutional-grade, factor-based investing accessible to individuals & family offices — both in India and abroad (NRIs/FPIs). This is not just capital — it’s strategic support to build long-term credibility and scale.”
Srini Vudayagiri – President & Head of Brand Capital, said, “We see Elever as a frontrunner in the evolution of wealth-tech, leveraging automation and factor investing to deliver consistent, risk-adjusted outcomes. Elever’s technology-led, rule-based approach to portfolio management reflects the future of investing in India. Their focus on data, discipline, and disruption aligns well with our belief in backing scalable, transformative fintech companies. We at Brand Capital are delighted to support their next phase of growth through our investment.”
