Edify, a technology-led refurbished laptop platform, announced Indian cricketer Ravi Bishnoi as its brand ambassador and angel investor.
Founded in 2023 by Ashwini Purohit, Saurabh Vyas, and Hemant Luthra, Edify is a refurbished laptop brand focused on making enterprise-grade computing accessible to the country’s aspirational class. By combining proprietary AI-driven quality systems, transparent grading, and warranty-backed assurance, the company delivers high-performance laptops at significantly more accessible price points.
Edify has already served over 50,000 customers nationwide and has grown 5x over the past year, with plans to reach $10 million ARR by the end of the next financial year.
Investors, including Prime Venture Partners and Beenext, backed Edify.
Looking ahead, Edify plans to deepen its presence in Tier 2 and Tier 3 cities while expanding into adjacent computing categories. The company is also investing in enterprise partnerships and fintech layers designed to extend device lifecycles and unlock recurring revenue streams. With corporate IT refresh cycles shortening and millions of devices entering
Ashwini Purohit, Co-founder, Edify, said, “India doesn’t lack devices. It lacks trust and accessibility. Our goal has been to rebuild the refurbished category from the ground up with technology, transparency, and strong consumer experience. Ravi joining as both ambassador and investor signals that this shift is becoming mainstream.”
Ravi Bishnoi said, “Access to the right tools can change a person’s journey. Edify is making premium laptops accessible to people who need them most, and I’m excited to support that mission both as an ambassador and an investor.”
