Edelman, a global communications firm, has announced the appointment of Quang Nguyen as Managing Director of its Vietnam operation.
Quang’s appointment comes as the firm sharpens its focus on strengthening its presence and capabilities in the Vietnam market, particularly across integrated communications, brand reputation, and corporate advisory work. She builds on the strong foundation established by former CEO Thi Thien Thanh (TT) Nguyen, who remains with the firm in an advisory capacity.
With over 15 years of experience in marketing, branding and communications, Quang is highly recognised for her entrepreneurial spirit, strategic leadership across top global agencies, track record of driving growth, and building high-performing teams. Most recently, she served as Managing Director at BCM Vietnam, leading a 100-strong team and deepening partnerships with clients including Unilever Food Solutions, Organon, Masan and Vinamilk.
Rakesh Thukral, Edelman’s CEO for Asia Pacific, said, “Quang’s appointment marks an exciting new chapter for Edelman Vietnam. Her strategic vision, collaborative leadership, and proven ability to drive growth make her the ideal leader to build on TT’s legacy and lead our business into its next phase. I want to sincerely thank TT for her exceptional leadership and am grateful that she will continue to support us in an advisory role to ensure continuity and stability.”
Quang Nguyen said, “I am thrilled to join Edelman Vietnam at such a pivotal moment for the business and the industry. I look forward to working with the firm’s talented teams and valued clients to drive growth, build trust, and deliver impactful work that elevates Vietnam’s reputation on the global stage and takes the firm into its next chapter of success.”
