EaseMyTrip, a travel-tech platform, has announced the appointment of Manmeet Ahluwalia as its new Chief Marketing Officer (CMO).
In his new role, Ahluwalia will spearhead the company’s marketing strategy, focusing on innovation, customer engagement, and brand expansion across India and international markets.
Ahluwalia brings over 20 years of global marketing experience, having contributed to the brand growth of renowned travel companies including Expedia, Thomas Cook, Yatra, and the Singapore Tourism Board. Throughout his career, he has conceptualised high-impact campaigns such as Daddy of Travel, What a Pleasant Surprise, and Travel Like a Champion, the last of which marked Expedia’s partnership with the UEFA Champions League. His expertise spans performance marketing, content strategy, and MarTech integration across APAC, EMEA, and NORAM.
Manmeet Ahluwalia said, “My mandate at EaseMyTrip is clear—elevate the brand while reinforcing our commitment to customer-first innovation and seamless travel experiences. This vision directly aligns with my belief that marketing must forge meaningful connections. I am focused on leading the team to solidify our market position, explore impactful avenues for engagement, and deliver strategic growth that resonates deeply with travellers across India and beyond.”
