Earthful, a clean-label plant-based nutrition brand, has raised ₹26 crore in its pre-Series A funding round led by Fireside Ventures and V3 Ventures, with participation from Atrium Angels.
The funds raised will be used to deepen its product portfolio for women’s health, along with team expansion in Hyderabad and Mumbai.
Founded in 2020 by Veda Gogineni and Sudha Gogineni, Earthful is a clean, plant-based nutrition brand dedicated to offering natural supplements, free from chemicals and additives.
Earthful provides multivitamins designed to fill daily nutrition gaps across different age groups, along with targeted solutions for Skin, Hair, Sleep, and PCOS. The product range includes plant-based proteins and a junk-free, natural Kids’ chocolaty milk mix powder.
In the last two years, Earthful has built a customer base of over 2 lakh consumers, driven by strong repeat purchases.
Earthful, previously featured on Shark Tank, and raised $1 million from marquee angels and family offices. The brand has grown over 3X in the last financial year, driven primarily by repeat purchases and strong word of mouth.
Veda Gogineni, Co-founder, Earthful, said, “Sudha and I started Earthful to challenge the unclean nutrition industry, which was harming consumers rather than doing good. With this investment, we want to expand our portfolio, grow deeper into Bharat and build a movement where people know that their nutrition shouldn’t be intimidating, and should have nothing but nature in it!”
Arjun Vaidya, Co-founder, V3 ventures, said, “I’ve known Earthful’s story since 2021. I believe India is going through an important moment in preventive supplements, and what drew us to Earthful was their pursuit of honest nutrition – simple labels, transparent formulations, and a mission rooted in Nothing but Nature. Customers are looking for this now. We also appreciated their focused commitment to women’s wellness. My mother has been a customer of their plant protein for years because she felt it truly spoke to her needs. We’re very excited about Veda and Sudha’s clarity of vision and where this journey goes from here.”
Meanwhile, Ankur Khaitan, Principal, Fireside Ventures, said, “At Fireside, women’s health has been a core focus of our investment thesis, and menopause is one of the fastest-growing white spaces in this category. Earthful embodies this opportunity with Veda and Sudha’s deep consumer insight and authentic vision to redefine how women experience this journey. We are thrilled to partner with them on their mission to bring care and confidence to millions of women.”
